March 10th, 2015
Warm Up
How are political ads similar to ads for soap?
Learning Objective:Students will understand what makes an effective campaign ad.
Success Criteria: Students will be able to evaluate campaign commercials for their effectiveness.
Today we will be continuing our lessons on judging the effectiveness of an ad. Yesterday we learned about targeting your audience. Today we will look at the use of emotion, persuasion, truth, and style.
Today's lesson comes from The Living Room Candidate and can be found here.
Video playlist can be found here.
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