Redcat Pride!

About this blog.

This blog is for the 2014-2015 freshmen citizenship class at Bay View High School in Mr. Dunbeck's sections. Here you will find updates on home work assignments, copies of homework assignments, practice tests, links to videos shown in class, hints for tests and occasional extra credit assignments. Be sure to check this site regularly in order to make sure you are up-to-date on all assignments for this class, especially if you are absent.

While checking this site is optional, though highly recommended, you are REQUIRED to have a copy of the Citizenship textbook. It is also important that you regularly attend class to keep up with lectures, notes, discussion, videos, etc. Find out why you are here.

Verbal Kwest - Crazy Streets

Tuesday, March 10, 2015

What makes an effective ad? (Part 2)

March 10th, 2015
Warm Up


How are political ads similar to ads for soap?














Learning Objective:Students will understand what makes an effective campaign ad.

Success Criteria: Students will be able to evaluate campaign commercials for their effectiveness.











Today we will be continuing our lessons on judging the effectiveness of an ad.  Yesterday we learned about targeting your audience.  Today we will look at the use of emotion, persuasion, truth, and style.






Today's lesson comes from The Living Room Candidate and can be found here.

Video playlist can be found here.

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