Redcat Pride!

Redcat Pride!

About this blog.

This blog is for the 2014-2015 freshmen citizenship class at Bay View High School in Mr. Dunbeck's sections. Here you will find updates on home work assignments, copies of homework assignments, practice tests, links to videos shown in class, hints for tests and occasional extra credit assignments. Be sure to check this site regularly in order to make sure you are up-to-date on all assignments for this class, especially if you are absent.

While checking this site is optional, though highly recommended, you are REQUIRED to have a copy of the Citizenship textbook. It is also important that you regularly attend class to keep up with lectures, notes, discussion, videos, etc. Find out why you are here.

Verbal Kwest - Crazy Streets

Verbal Kwest - Crazy Streets from Endangered Peace on Vimeo.

Wednesday, March 11, 2015

Ad Analysis

March 11th, 2015
Warm Up


Describe what makes an effective persuasive ad.















Learning Objective: Students will understand what makes an effective campaign ad.

Success Criteria: Students will be able to evaluate campaign commercials for their effectiveness.












Today you will be watching 2 ads and analyzing them for their effectiveness.  After each ad you will be given about 10 minutes to write 5 - 8 sentences describing YOUR OPINION on how EFFECTIVE the ad was. 

You will be graded on length (count your periods!) and you will be graded on your analysis. 

PR and AD answers will explain what the ad is trying to persuade you of, how it tries to do it, and use the terminology (words) we have been using in class (transfer, glittering generality, emotion, etc) and explain your thoughts in a way that can easily be understood by ANY reader.


Ad 1: The First Civil Right (Nixon, 1968)








Storm (McCain, 2008)







At Stake (Romney, 2012)

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